Also known as Azadirachta Indica, Neem is a tree widely grown and native to the Indian subcontinent region. Regarded as the “toothbrush tree” its twigs, leaf extract and bark powder have been used to brush teeth since time immemorial in India.

“Neem tree twigs were first chewed and used as a tongue cleaner”

As an ingredient, Neem has been used in Ayurvedic medicine to treat external health related issues including oral care. This ancient healing system is one of the world’s oldest approaches to using herbs and plants for medicinal purposes.

“Ayurveda for short, it is the traditional Hindu system of medicine”

When used in oral care, Neem helps to support healthy gums with its antibacterial properties. It also protects against gum infections, tooth decay and plaque formation. It is one of the most natural ways to maintain healthy gums and whiter teeth.

“Modern science has validated the use of Neem in supporting oral care” View >

Fluoride may be proven to prevent tooth decay but it presents toxic and harmful health risks. The FDA now requires a poison warning on all fluoride toothpastes.

A foaming agent that has been shown to cause skin irritations and the onset of canker sores. Has been classified as" toxic or harmful” in the country of Canada.

An antibacterial agent known to cause gut inflammation and endocrine destruction when tested on animals. In 2016, the FDA banned Triclosan in soaps.

Also known as methylparaben, ethylparaben and propylparaben. Parabens are synthetic chemicals used as a preservative but can interfere with the body's hormones when ingested.

A popular additive to make the color of toothpastes look brilliant white but has raised health concerns, which is why it has been banned in Germany and France come 2020.

A synthetic petroleum-based compound to prevent water loss and a thickening agent in toothpaste that has been known to cause damage to the central nervous system.

A foaming agent that creates the "lathering" effect. Ranks high as a health hazard by The Environmental Working Group and has been found unsafe for cosmetic use in Canada.

Extracted from red seaweed and used as a thickening agent. It's been known to create side effects that include digestive problems, IBS and even colon cancer when tested on animals.

Our toothpaste's off-white color is the result of a natural authentic formulation that does NOT contain artificial color dyes, which are typically used for marketing tactics.